Communicating to External Markets
Healthcare | Human Services | Renewable Energy

Healthcare

Helping Hospitals, Academic Health Science Centers, Physician Practices and Hospital and Healthcare Associations to effectively position themselves as agents of health gain and to win market share has been a central focus of my business for many years

But the true measure of promised healthcare quality is not in the marketing message but in a person's healthcare experience – the timely matching of need and performance that inspires lifelong trust and loyalty. Remarkable service time after time is the soul and substance of the provider’s brand. Building the supremacy of that brand -- and thereby winning market share across product lines – is all about aligning providers’ declarations of excellence with their true capacity to deliver. Only then do marketing assertions take on the authentic ring of truth. And so grows market share.

To view samples of my work in healthcare, please click on the following links:

Albany Medical Center:
Pillars Campaign, Print
Stroke Campaign: Print, TV: Fast, Slow, Radio, Spot 1, Spot 2
Chest Pain: Print, TV: Fast, Slow, Radio

Healthcare Association of New York State (HANYS):
Some Cuts Never Heal

Guthrie Clinic: Print