Communicating to External Markets
Healthcare | Human Services | Renewable Energy

Human Services

For families caring for a person with a severe disability the day eventually arrives when they understand in their hearts that specialized programs can do more to enrich the life of their loved one than they can themselves. It is not an easy day. Physically and emotionally exhausted, their vision of a ‘normal’ life all but shattered, they begin the difficult, often guilt-provoking search for the ‘perfect’ placement. What they long for is a message of hope, that there exists if not the perfect program then at least the right program for their loved one – a program dedicated to the notion that disabilities do not disqualify anyone from living the richest possible life.

What’s marketing got to do with it?

The successful marketing of a human service agency is the timely joining of individuals and families with the services they seek – the right program at the right moment. Whether from an Internet site, targeted magazine advertising, or a wide array of promotional materials, projecting an agency vision that speaks credibly to families in need is critical. The materials reflect a sense of unity and mission – a credible promise to families in need that the best care, the most powerful education, and the greatest healing follows from an environment of mutuality and interdependence. They are also regularly used to attract professional staff, and inspire the generosity of private donors.

Raising private funds in hard times

Human service agencies that have traditionally relied upon public contracts to fund their programs are discovering how tenuous life in the public arena can be. More and more they are turning to private donors to establish endowments that help to finance program growth and appeal to new markets and populations.

Fundraising efforts need powerful materials to make the case that programs are worthy of ongoing private support. The fundraising films I’ve produced for my clients have helped to raise large sums of private money at critical times.

To view samples of my work in human services, please click on the following links:

The Center for Discovery: Print | Collateral | Video:, Fast, Slow
Saint Dominic's Home: Collateral | Video: Fast, Slow